The Eiffel Tower is an iron lattice tower located on the Champ de Mars in Paris, France. It was named after the engineer Alexandre Gustave Eiffel, whose company designed and built the tower. Erected in 1889 as the entrance arch to the 1889 World's Fair, it was initially criticized by some of France's leading artists and intellectuals for its design, but has become both a global cultural icon of France and one of the most recognisable structures in the world.